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Paddles With Purpose
Paddles With Purpose
Per Vita Pickleball is founded by Joey Caraccio, a 19-year-old college student who has discovered a deep passion for this unique and inclusive sport. Pickleball stands out as a game for all ages, where players from diverse backgrounds and varying levels of experience come together to compete and have fun. The sport's welcoming community makes it particularly special, offering opportunities for learning and growth through shared experiences.
As an Italian-American, Joey named his brand "Per Vita," which means "for life" in Italian. This name reflects his belief that pickleball is not just a game but a lifelong sport to be enjoyed by everyone, fostering connections and joy for a lifetime.
Per Vita Pickleball
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